Project Title: 5-Hour Energy® “101” College Commercial Contest†
Overview: 5-Hour Energy® is challenging college students to produce a creative and effective 30-second television commercial that:
The top 3 to 5 television commercial entries, as judged by 5-Hour Energy® and its partners, will receive the following prize:
The winning television commercial entry, as judged by 5-Hour Energy®, its partners and fans will receive the following prizes:
Registration for the contest must have been received by February 12, 2010 and entries must be received by February 26, 2010. (Entries must be in the proper format and include the proper paperwork.)
Primary Target Audience: The primary audience for the 5-Hour Energy® commercial is anyone over the age of 18 who could use a boost of energy.
Tone and Image: Contestants should familiarize themselves with 5-Hour Energy®’s existing and previous commercials to get a sense for the tone and image 5-Hour Energy® would like delivered. We want a positive feel to the commercial. No profanity, alcohol, or reckless acts may be featured in the commercial. All group members and individuals featured in the commercial must be 18 or older.
†See official contest rules for more details.
“Thank you 5-Hour Energy®….X
“I was a 5-Hour Energy® skeptic until…X”
“What would you do with more energy?”
“Why take 5-Hour Energy®”
“Find out why people choose 5-Hour Energy® 4 million times a week”
Key points (All the points do not need to be included):
AVOID –Performance claims, and disease and ailment cures.