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Melissa Skabich
PCE Communications mskabich@pcecommunications.com (973) 760-9926

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5-hour ENERGY® “101” College Commercial Contest Entry Deadline Extended

Contest Entries Must Be Received By February 26  


Farmington Hills, MI (January 11, 2010) – As college professors and students across the country return to campus after the winter break, 5-hour ENERGY®, the nation’s leading energy shot brand, wants to ensure that those interested in participating in the 5-hour ENERGY® “101” College Commercial Contesthave an opportunity to do so without having to rush to meet the upcoming entry deadline. To that end, 5-hour ENERGY® has pushed the entry deadline from February 15, 2010 to February 26, 2010. The contest registration deadline remains February 5, 2010.

Seeking to tap the creative minds of college students across the country and open to all college students who are at least 18 years old, the 5-hour ENERGY® “101” College Commercial Contest is a call for creative and effective 30-second television spots that drive sales, deliver 5-hour ENERGY®’s core messages and strengthen consumer awareness. Commercial entries may be part of class projects or done independently by student groups.  Students enter as a group. Individual students can only be part of one group.

The first place entry, as judged by 5-hour ENERGY®, its partners and online voters, will receive $5,555.00, 555 bottles of 5-hour ENERGY® .  Living Essentials, makers of 5-hour ENERGY®, may also consider using the commercial concept in an upcoming 5-hour ENERGY® television advertisement. Additionally, 5-hour ENERGY® will contribute $5,555 to the winning group’s college/university along with distributing product samples on campus. The second and third place entry will both receive 555 bottles of 5-hour ENERGY®.   

5-hour ENERGY® is a 2-ounce energy shot that provides hours of energy with no sugar crash or jitters through a blend of B-vitamins and amino acids. Containing caffeine comparable to a cup of the leading premium coffee, there’s zero sugar, zero net carbs, zero herbal stimulants and only four calories in each 2-ounce shot.

Entries must be received by February 26, 2010. The winner will be announced on or before April 15, 2010. Visit www.5HourEnergy101.com for more information, contest rules, submission guidelines and to register online.

5-hour ENERGY® can be found at stores on college campuses throughout the United States, as well as convenience stores, Wal-Mart, Walgreens and other fine retailers.

Contact Information:

Joe DiBenedetto

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*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Individual results may vary.

Original 5-hour ENERGY® contains caffeine equivalent to a cup of the leading premium coffee. Extra Strength 5-hour ENERGY® contains caffeine equivalent to 12 ounces of the leading premium coffee. Limit caffeine products to avoid nervousness, sleeplessness and occasional rapid heartbeat. Decaf 5-hour ENERGY® contains about as much caffeine as a half cup of decaffeinated coffee.