Sugary Beverages May Carry “Obesity Tax”
Wednesday, February 25, 2009
Just a few weeks before the ball dropped in Time Square marking the start of 2009, New York Governor David Patterson unveiled plans to add an "obesity tax" of about 15 percent on the sale of unhealthy beverages as part of the state’s new budget plan.
The proposed tax would help raise healthcare funds and promote healthier choices, a strategy that may be adopted by other states. Under Gov. Paterson’s proposal, those beverages deemed unhealthy include drinks high in sugar like regular soda and energy drinks. Beverages that would be exempt from the tax and falling into the healthy drink category include milk, juice, bottled water, diet drinks, and sugar-free beverages.
Sugar, along with plenty of extras, is used in a lot of energy drink formulas. For example, one popular energy drink fills a 16 oz. can with 62 grams of sugar (that’s over 13 teaspoons) and 25 times the calories found in one 5-Hour Energy Shot which contains zero sugar and only four calories.
An "obesity tax" may or may not provide a budget and waistline solution in New York, but it is another tactic being adopted to promote healthy choices in what consumers purchase and what manufacturers produce. Since its introduction in 2004, 5-Hour Energy has been an industry leader and innovator by providing working adults, extreme athletes, college students and all-around sleepyheads with hours of “smooth energy” without the unhealthy extras.
Sources:
http://cityroom.blogs.nytimes.com/2008/12/15/would-an-obesity-tax-curb-calorie-filled-drinks/?apage=1
http://www.nydailynews.com/ny_local/2008/12/14/2008-12-14_governor_paterson_proposes_obesity_tax_a-1.html
http://www.ft.com/cms/s/0/680eadd0-cad9-11dd-87d7-000077b07658.html?nclick_check=1
http://www.5hourenergy.com/index.asp
Labels: energy drinks, energy shots, sugar free


